For this assignment, I developed three distinct packaging designs for a contraceptive product tailored to target various market segments under a unified company brand. The overarching creative concept of these condom packaging designs centers on the theme of consent, capturing aspects such as sexual pleasure, the use of ethical materials, and the dynamics of consensual encounters.

The targeted market segments include long-term couples seeking to enhance their intimate experiences, consumers prioritizing safe and organic materials, and a disposable condom option designed for contemporary hook-up culture. Each design thoughtfully addresses the unique preferences and values of these diverse groups while reinforcing the themes of consent and choice.

My contributions to this project encompass the development of creative concepts, logo design, branding, packaging solutions, and mock-ups, ensuring a cohesive and impactful presentation across all three designs.