For this assignment, I created a brand identity and packaging for a hygiene product inspired by one or more of the seven deadly sins: lust, gluttony, greed, sloth, wrath, envy, or pride.

Eve is a luxurious moisturizing cream that draws inspiration from the themes of greed and envy. It reflects the significant annual expenditure on skin care products to maintain youthfulness. Eve’s packaging and container design are informed by the aesthetics of high-end luxury skincare brands, effectively conveying the narratives of greed and envy.

My contributions encompass the development of creative concepts, logo designs, branding elements, packaging solutions, and mock-up presentations, ensuring a cohesive and compelling brand identity.