For this assignment, I was tasked with creating a new clothing brand centered on a specific article of apparel. This project involved developing a comprehensive case study, establishing a distinct brand identity, designing product tags, and executing advertising campaigns.

The Luxe brand concept is rooted in the belief that clothing can profoundly enhance self-confidence. This brand aspires to serve as a “gateway” for individuals to don garments and authentically represent their self-assurance, integrating a contemporary interpretation of classic apparel.

My contributions to this endeavor encompass the formulation of creative concepts, the design of logos, the establishment of branding strategies, photography, photo editing, and the development of a marketing strategy.