For this assignment, I was tasked with developing a beverage concept to raise awareness and promote a location that I visited during my spring break: Chicago. I propose the creation of “Tag Tonic,” an energy drink inspired by the city’s dynamic street art and graffiti.

This campaign seeks to engage tourists visiting Chicago and encourage them to explore the city’s diverse cultural offerings, which extend beyond traditional tourist attractions. The promotional initiative encompasses the design of the beverage and packaging, three distinct marketing touch points, and a tour guide application.

My contributions include the development of creative concepts, branding, logo creation, illustrations, packaging designs, mock-ups, marketing strategies, and application design.