For this assignment, I was responsible for developing and designing a comprehensive brand strategy for Sara Janz. This process involved collaborating on a research material package and a concept to create personal branding.

The branding focused on her passions: gardening, fostering dogs, teaching, and caring for others. It was designed to authentically represent her identity while effectively communicating her self-appreciation to both herself and her audience. The brand strategy encompasses eight key deliverables within a visual identity system, which includes a cohesive brand system, vehicles, public or environmental graphics, and a robust online presence.

My contributions to this project comprised crafting the brand strategy, designing the branding and logo, marketing efforts, and mock-up designs.